VIDEO: Unprecedented Anti-Smoking Campaign Launched By HHS Secretary Sebelius and Supervisor Ridley-Thomas

Health and Human Services Secretary Kathleen Sebelius today joined Los Angeles County Supervisor Mark Ridley-Thomas and county Health Officer Dr. Jonathan E. Fielding to announce the start of the most aggressive, comprehensive anti-smoking campaign in L.A. County history to reach communities with high smoking rates across the county. This anti-tobacco effort will include several policy-based initiatives, social services and support for quit smoking efforts, as well as a high-profile and highly targeted media campaign to support a broad range of tobacco control efforts and raise awareness of free and low-cost resources to help smokers quit. These tactics will aim to ultimately reduce secondhand smoke exposure, discourage tobacco use, reduce consumption of tobacco products, strengthen youth smoking prevention efforts, and increase access to and utilization of effective tobacco cessation services.