Soccer fever is rising in Los Angeles as the newest Major League Soccer team unveiled its official crest and colors, paying homage to the city’s rich history. The Los Angeles Football Club is now symbolized by a black and gold shield with the monogram “LA,” embellished with a wing to represent the City of Angels.
“It is important for us to pay homage to our city’s history and to the beautiful game, while we embrace the creativity and constant evolution that Los Angeles is known for globally,” Club managing partner and owner, Henry Nguyen, said.
“We made a commitment to Los Angeles to build a winning Club, to increase a growing enthusiasm for the world’s game, and to deliver an exceptional experience to our supporters,” he added. “We look forward to sharing this journey with the people of our city.”
Aside from Nugyen, the Club’s star-studded ownership group includes LA Dodgers and Golden State Warriors co-owner Peter Guber; YouTube co-founder Chad Hurley; motivational speaker Tony Robbins; basketball, baseball and soccer legends Earvin “Magic” Johnson, Nomar Garciaparra and Mia Hamm Garciaparra.
Actor Will Ferrell was the latest addition to the ownership group. “I’ve never been part-owner of anything, though I’m still part-owner of an ’84 Toyota Camry with my brother,” he jokingly said during a press conference attended by a couple hundred invited guests and fans.
Supervisor Mark Ridley-Thomas said the unveiling of the crest and colors are an important step in the process of fielding a team for the 2018 MLS season. “I have championed the redevelopment and revitalization of Exposition Park, in the heart of the Second District, for many years,” he said. “It is important that we have, in this ownership group, a deep commitment to our city.”
“LAFC takes its civic responsibility very seriously, and will bring community and tourism dollars, as well as a commitment hire local workers,” he added. “I look forward to watching LAFC bring home many victories to this great city of champions.”
Aside from a soccer stadium with 22,000 seats, LAFC is looking at building a football museum, restaurants, and retail and office space. It would require demolishing the LA Memorial Sports Sports Area, which opened in 1959.
Video Credit: Los Angeles Football Club