Call it the Rose Bowl of real estate.
On November 15th, student teams from the UCLA and USC squared off in a head-to head urban planning challenge, competing to see which school will take top honors for coming up with the best plan to revitalize Los Angeles’ Slauson Corridor.
In their 15th annual match up, graduate students from UCLA’s Anderson School of Business and UCS’ Marshall School of Business and its School of Policy, Planning & Development, imagined a new look, new image and new real estate purpose for the northern block of Slauson Avenue, between Angeles Vista and Overhill Drive. The corridor has been the subject of a year-long revitalization project, and residents, business owners and stakeholders in the area are enthusiastic about bringing new shops, market rate housing and other community amenities to their neighborhood.
Both proposals included ground floor retail and social spaces for the public to congregate, with senior housing on the upper floors.
The students’ hard work was carefully considered by an elite panel of judges comprised of industry leaders from the top development, investment, architectural and financial firms in Southern California.
By the end of the evening, the USC team was declared the winner and presented with the coveted “Silver Shovel.” A $5,000 contribution to the Special Olympics was also made in the name of the triumphant USC team. To view the winning proposal, click here. To view the Executive Summary, click here.
This year’s challenge, which is organized by NAOIP — a commercial real estate development association — was sponsored by Supervisor Mark Ridley-Thomas. The final projects produced by the teams, however, may have results that extend far beyond the contest.